BenQ Siemens EF81 (I)

SEPTEMBER 2006 – A BenQ Siemens EF81 mobile phone shows a map application. Photo © Mark Zanzig/

The story behind the image

In 2006, I worked for BenQ Siemens, the joint venture between BenQ, the Taiwan electronics manufacturer, and Siemens mobile phones, the (former) German mobile phone giant. These were fun times, because the new management from Taiwan introduced new ways of working, including a general ‘can do’ attitude.

As money was tight, the PR team asked me one day to shoot a couple of images of the brand new EF81 phone with a map application on the screen. Back in 2006, this was a really cool feature. Sadly, you needed an external GPS decoder to make it work seamlessly as a sat nav.

Anyway, I agreed to do several shots, and we had a really good time. And they were quite happy with the results. 🙂

The high resolution image

Capture Date & Time13-SEP-2006, 14:48
LocationMunich, Germany
CameraCanon EOS-1Ds Mark II
LensCanon EF 24-70 mm 2.8L USM
Exposure1/200 sec at f/5.6
Digital Image Source FormatCanon Camera RAW (CR2)
Edited Image FormatJPEG, 24 bits/pixel, sRGB
Edited Image Dimensions3009 x 4513 Pixels
Copyright© by Mark Zanzig/

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s