Carrot Park, Port Hardy, Vancouver Island, B.C.

AUGUST 2002 – This wooden sculpture marks the northern end of the highway that connects Victoria and Port Hardy on Vancouver Island in British Columbia. © Mark Zanzig/

The story behind the image

Canada is always good for a surprise. When we drove from Campbell River towards Port Hardy, we enjoyed the awesome highway. Little did we know that it had been completed not that long ago.

When we did a walk in the evening, we encountered this giant wooden sculpture of a carrot that marks the northern end of the highway connecting Victoria and Port Hardy.

It’s a historic site today.

This carrot, marking the northern end of the Island Highway, is a symbol of government road building promises, dangled in front of north island settlers since 1897. The successful late 1970’s “Carrot Campaign” was aimed at making the government keep promises of a completed Island Highway.

Text Plate at Historic Site for the Carrot Campaign, Port Hardy, B.C.

I think this is an awesome achievement of the settlers!

Personally, I feel that we need many more of these ‘carrot campaigns’ – in all policy fields – as politicians keep making promises and almost always seem to forget about them once the election offices close. Maybe we should erect a monument whenever a promise is kept? 🙂

The high resolution image

Capture Date14-AUG-2002
LocationPort Hardy, B.C., Canada
CameraCanon AE-1 Program
Image SourceFuji Slide Film
Digital Image SourceMinolta Dimage Scan Elite II
Digital Image Source FormatTIFF, 48 bits/pixel, AdobeRGB
Edited Image FormatJPEG, 24 bits/pixel, sRGB
Edited Image Dimensions2474 x 3711 Pixels
Copyright© by Mark Zanzig/

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